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ComparisonIncogni Alternatives: What to Switch To, and Why
Incogni is the biggest name in data broker removal. It is not the only option, and for a lot of people it is not the right one. Here are the honest alternatives, including the free one, and what each actually does better.
Why people look for an Incogni alternative
The reasons repeat in Incogni's own reviews and help pages. Price: Standard costs $15.98 a month on monthly billing, and the advertised monthly figure is a discounted first year of an annual plan. Proof: Incogni shows a status for each request, and its help center states plainly that it does not know what personal information has been removed. Its completed count merges brokers that removed your data with brokers that confirmed they never had it. Custom removals: they are not on Standard at all, and on the Unlimited tier they run three at a time. And most of its broker list cannot be checked in advance, so it requests removal from companies that may never have had your data, which its help center also concedes.
None of that makes Incogni a scam. It is a large, automated service with the widest broker list in the category. It makes the tradeoffs worth pricing against the alternatives.
The alternatives at a glance
| Service | Price | Brokers | Proof | Canada |
|---|---|---|---|---|
| Ghost Delete | $6.99 USD a month, $55 a year | 30 to 50 Tier 1 at launch | Screenshot proof for every confirmed removal | Yes, a launch market |
| DeleteMe | $129 a year, no monthly plan | About 100 automated, plus 40 custom a year | Quarterly reports with screenshots | Yes |
| Optery | Tiered, priced per tier | Roughly triples from the cheapest tier to the top | Screenshots from the Extended tier up | No, US only |
| Kanary | $250 to $500 a year | Smaller curated list | Status dashboard | US focused |
| Do it yourself | Free | As many as you have hours for | Your own eyes | Yes |
1. Ghost Delete: best for proof and price
Ghost Delete is built on the gap Incogni leaves open. Every confirmed removal carries screenshot proof on your dashboard. Removed and never-listed are reported as separate outcomes, never merged into one number. Requests go to brokers we can check first, and the ones we cannot check are labeled that way in your report. Custom removals are included in the one plan, not sold as a top tier. Canada is a launch market with PIPEDA-style requests and CAD pricing, not one of thirty countries on a list. The plan is $6.99 USD a month or $55 a year, with a 60-day money-back guarantee and no free trial.
The honest weakness: Ghost Delete is new and starts with 30 to 50 Tier 1 brokers, a fraction of Incogni's 420+. If raw list size is your only question, Incogni still wins it today. Ghost Delete is available now, and the free scan works too.
2. DeleteMe: best for a human expert and a track record
DeleteMe is the longest-running service in the category. Every account gets a named privacy expert, reports arrive quarterly with removal screenshots, and it takes 40 custom removal requests a year. It costs $129 a year with no monthly option. In the 2024 Consumer Reports and Tall Poppy study, DeleteMe removed 27 percent of tracked records in four months, below the paid-service average of about 35 percent. You are paying for the human and the history, not the highest measured removal rate.
3. Optery: best measured removal rate, at the top tier
In that same Consumer Reports study, Optery's Ultimate tier removed 68 percent of tracked records, the best result of any paid service tested. Optery also offers screenshot proof, but on its higher tiers, and its broker coverage roughly triples as you climb from the cheapest tier to Ultimate. It is US only. If you are in the US and willing to pay for the top tier, Optery is the strongest measured performer. If you are in Canada, it does not cover you.
4. Kanary: a smaller, simpler option
Kanary is a smaller removal service with a curated broker list and a simple dashboard. In the Consumer Reports study it removed 34 percent of tracked records, close to the paid-service average. It has repriced sharply upward, to $250 a year for Core and $500 for Advanced, and many of the reviews praising it describe its old, cheaper plans, so check the current price before the praise. At those prices it costs far more than Ghost Delete and covers fewer brokers than Incogni, with no proof screenshots and no Canada focus.
5. Do it yourself: free, and the best measured result
The alternative nobody sells: file the opt-outs yourself. Manual opt-outs removed about 70 percent of tracked records in the Consumer Reports study, the best result of anything tested, most of them within a week. The cost is your time, hours of forms, emails, and follow-ups, repeated every few months because listings come back. Our DIY guide walks through it broker by broker, free, whether or not you ever pay us.
How to choose
Want the widest list and Europe covered? Stay with Incogni, knowing what its counters mean. Want proof you can inspect and the lowest price, in the US or Canada? Ghost Delete. Want a human expert and the longest track record? DeleteMe. Want the best measured removal rate and you are in the US? Optery Ultimate. Want it free and you have the hours? Do it yourself, and use the guide.
For the head-to-head detail, see Ghost Delete vs Incogni and the four-way comparison.
See what is exposed before you pay
Ghost Delete starts with a free scan that shows your breach exposure. No card required.
One plan: $79 CAD a year or $9.99 a month in Canada, $55 USD a year or $6.99 a month in the US, plus tax. 60-day money-back guarantee.
