Comparison · By Ghost Delete · Last updated November 13, 2026. Prices are as published on that date, in USD. Re-check each provider before you buy, because prices change.

Ghost Delete vs Incogni vs DeleteMe vs Aura

Four services remove your personal information from data brokers. They are not the same product. This page compares them honestly, including the places where Ghost Delete is smaller.

Price

	Ghost Delete	Incogni Standard	DeleteMe	Aura Individual
Monthly billing	$6.99 USD a month / $9.99 CAD a month	$15.98 a month	No monthly plan	$15 a month
Annual billing	$55 USD a year / $79 CAD a year ($4.58 USD / $6.58 CAD a month)	$95.88 a year ($7.99 a month)	$129 a year ($10.75 a month)	$144 a year ($12 a month)
Cheapest way to pay	$55 USD a year / $79 CAD a year	$95.88 a year	$129 a year	$144 a year

Ghost Delete is the cheapest of the four on both monthly and annual billing. Against Incogni, the gap is about $6 a month on monthly billing and about $17 a year on annual. Against DeleteMe, the gap is $50 a year, and DeleteMe has no monthly option at all. Against Aura, the gap is $5 a month and $65 a year.

Price is not the whole story. Aura bundles identity theft protection, credit monitoring, a VPN, and antivirus into its price, so if you want those, the comparison changes. DeleteMe includes a named privacy expert and 40 custom removal requests a year. Incogni's higher Unlimited tier adds custom removals and live phone support. Ghost Delete at launch is a removal service, not a bundle, and the price reflects that.

Coverage: where Ghost Delete is smaller, and says so

• Ghost Delete: 30 to 50 Tier 1 brokers at launch, in the US and Canada. The set grows, and new brokers are added to existing subscribers' removal lists.
• Incogni Standard: 420+ brokers, automated, across the US, Canada, the EU, and the UK. No custom removals on Standard.
• DeleteMe: About 100 automated brokers on Standard, plus 40 custom removal requests a year. US-focused, with Canada and several other countries covered.
• Aura Individual: 425+ sites, as part of a wider identity protection suite. US only.

Incogni and Aura cover far more brokers than Ghost Delete does at launch. That is a real difference, and it matters if your main question is how many sites a service touches. Ghost Delete does not pretend otherwise. The pitch is not a bigger list. It is proof, reporting, Canada from day one, and price.

Proof: what you actually see

This is the difference Ghost Delete is built around.

• Ghost Delete: Screenshot proof for every confirmed removal, on your dashboard. A removal is only shown as confirmed when proof is attached. If a broker refuses or a listing comes back, your dashboard says that too.
• Incogni: A status dashboard showing each broker's removal status. No verified removal screenshots on Standard.
• DeleteMe: A status dashboard and quarterly privacy reports with removal screenshots.
• Aura: A status dashboard and alerts, as part of its wider monitoring.

Every service will tell you removals happened. Only Ghost Delete and DeleteMe show you the evidence as a matter of routine, and DeleteMe does it quarterly while Ghost Delete puts proof on the dashboard as each removal confirms.

Reports and follow-up

• Ghost Delete: Weekly reports on removals, pending jobs, and relistings. Confirmed brokers are re-checked, and a relisting automatically opens a new removal.
• Incogni: Dashboard updates and repeating automated requests.
• DeleteMe: Quarterly privacy reports.
• Aura: Dashboard updates and alerts.

Removals are not permanent. Brokers re-list people as they buy fresh data, typically within 60 to 90 days. A service that files once and stops is selling a cleanup, not protection. All four services re-check and re-file in some form. Ghost Delete reports on it weekly, the most frequent reporting of the four.

Canada

• Ghost Delete: US and Canada from day one, with PIPEDA-style requests for Canadian brokers.
• Incogni: US, Canada, the EU, and the UK.
• DeleteMe: US-focused, with Canada and several other countries covered.
• Aura: US only.

If you are in Canada, Aura does not cover you at all. The other three do. Ghost Delete is the only one that treats Canada as a launch market rather than an add-on, and the only one whose Canadian coverage is part of its starting set.

Free scan, trial, and guarantee

• Ghost Delete: Free scan, no card required. It shows breach exposure and broker exposure by category before you pay. No free trial and no money-back guarantee has been decided yet, so none is promised here.
• Incogni: No free trial. 30-day money-back guarantee on the first purchase.
• DeleteMe: Free scan, no trial. Full refund before the first report, prorated after.
• Aura: 14-day free trial. 60-day money-back guarantee on annual plans.

Aura is the most generous on trial and guarantee. Incogni gives you 30 days to change your mind. Ghost Delete at launch offers the free scan and nothing else promised, because the trial and guarantee terms are still open. That is a real gap, and it will be closed by a decision, not by a promise made in advance.

How long removals take

All four services face the same reality: brokers make removals slow. Some confirm in days. Many take 30 to 45 days. No service can honestly promise instant, complete removal from every broker.

A 2024 study by Consumer Reports and Tall Poppy found that paid removal services removed about 35 percent of participants' records on average over four months, while manual opt-outs removed about 70 percent. That is the honest baseline every provider here is measured against. The number that matters is not how many brokers a service claims, it is how many of your listings actually come down, and whether you can see the proof.

Who each one is best for

Pick Ghost Delete if you want the lowest price, you are in the US or Canada, and you want proof for every removal instead of taking a dashboard's word for it. It is coming soon.

Pick Incogni if you want the widest automated broker coverage, including Europe, and you are comfortable paying more for it.

Pick DeleteMe if you want a human privacy expert, custom removal requests, and the longest track record, and you are fine with annual-only billing at $129 a year.

Pick Aura if you want data removal bundled with identity theft protection, credit monitoring, a VPN, and antivirus, and you live in the US. Individual is $144 a year, with a 14-day free trial.

The honest reading

Ghost Delete is cheaper than all three, shows proof for every removal, reports weekly, and covers Canada from day one. It starts with fewer brokers than Incogni and Aura, and it does not bundle identity protection like Aura or offer a human expert like DeleteMe. If the broker list size is your only question, Incogni covers more. If proof, price, and Canada matter more, Ghost Delete is the better fit.