Ghost Delete vs Incogni: Which Removal Service Should You Pick?
Incogni is the biggest name in automated data broker removal, with 420+ brokers. Ghost Delete costs less than half as much and shows screenshot proof for every removal. Here is the honest tradeoff, including where Incogni wins.
Price: Ghost Delete is less than half the cost
| Ghost Delete | Incogni Standard | |
|---|---|---|
| Monthly billing | $6.99 USD a month / $9.99 CAD a month | $15.98 a month |
| Annual billing | $55 USD a year / $79 CAD a year ($4.58 USD / $6.58 CAD a month) | $95.88 a year ($7.99 a month) |
On monthly billing, Ghost Delete saves you about $9 a month against Incogni Standard. On annual billing, it saves you about $41 a year. Incogni's higher Unlimited tier costs more again ($29.98 a month, $179.88 a year) and adds custom removals and live phone support, which Standard does not have.
Coverage: Incogni covers far more brokers
This is the real difference, and Incogni wins it. Incogni Standard covers 420+ brokers, automated, across the US, Canada, the EU, and the UK. Ghost Delete starts with 30 to 50 Tier 1 brokers in the US and Canada. The set grows, and new brokers are added to existing subscribers' removal lists, but at launch Incogni touches far more sites.
If your main question is how many brokers a service covers, Incogni is the answer. If your main question is whether you can see proof that your listings actually came down, keep reading.
Proof: Ghost Delete shows you the evidence
Incogni shows a status dashboard for each broker's removal. It does not show verified removal screenshots on Standard. Ghost Delete puts screenshot proof for every confirmed removal on your dashboard, and a removal is only shown as confirmed when proof is attached. If a broker refuses or a listing comes back, your dashboard says that too. Most removal services ask you to take their word for it. Ghost Delete is built so you do not have to.
Reports and follow-up
Ghost Delete reports weekly on removals, pending jobs, and relistings. Confirmed brokers are re-checked, and a relisting automatically opens a new removal. Incogni gives dashboard updates and repeating automated requests. Removals are not permanent: brokers re-list people as they buy fresh data, typically within 60 to 90 days, so a service that files once and stops is selling a cleanup, not protection.
Canada
Both services cover Canada. Incogni covers the US, Canada, the EU, and the UK. Ghost Delete covers the US and Canada from day one, with PIPEDA-style requests for Canadian brokers, and treats Canada as a launch market rather than an add-on.
Free scan, trial, and guarantee
Ghost Delete offers a free scan, no card required, showing breach exposure and broker exposure by category before you pay. No free trial and no money-back guarantee has been decided yet, so none is promised. Incogni has no free trial and a 30-day money-back guarantee on the first purchase.
How long removals take
Both services face the same reality: brokers make removals slow. Some confirm in days. Many take 30 to 45 days. A 2024 study by Consumer Reports and Tall Poppy found that paid removal services removed about 35 percent of participants' records on average over four months, while manual opt-outs removed about 70 percent. That is the honest baseline. The number that matters is not how many brokers a service claims, it is how many of your listings actually come down, and whether you can see the proof.
The honest reading
Pick Incogni if you want the widest automated broker coverage, including Europe, and you are comfortable paying more for it. Pick Ghost Delete if you want the lowest price, you are in the US or Canada, and you want screenshot proof for every removal instead of taking a dashboard's word for it. Ghost Delete is coming soon. For the full four-way comparison, see Ghost Delete vs Incogni vs DeleteMe vs Aura.
See what is exposed before you pay
Ghost Delete starts with a free scan that shows breach exposure and broker exposure by category. No card required.
Start with a free scan